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Canadian Sales Educators Symposium 2025
June 4th, 5th and 6th, 2025

$199 per person

Hosted at Conestoga College
Cambridge, Ontario
REGISTRATION OPENS JAN. 6, 2025
About the Conference
ABOUT THE SYMPOSIUM

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Limited Seats

Practical

Takeways

Keynotes

Panel Discussions

Breakout Sessions

The Canadian Sales Educators Symposium is a one-of-a-kind experience that brings educators and industry together to exchange ideas on the trends, technology and techniques to enhance sales education.

 

Our goal is to help post-secondary educators of all experience levels improve their ability to teach sales and deliver strong, relevant, accredited sales curriculum, cultivating a knowledge and respect for the modern craft of professional selling.

This year's theme is ReINVENT SALES.

In today’s fast-changing sales environment, it’s crucial that we embrace the idea of reinvention in our approach to sales education. This year’s symposium is a unique opportunity to challenge traditional methods and explore innovative strategies that empower both educators and students. 

Embracing technology is paramount, as is fostering a culture of continuous learning. Flexibility in work arrangements, purpose-driven selling, and ethical practices, creating diverse and inclusive environments, and providing transparent career progression pathways are all part of the journey of nurturing a dynamic and forward-thinking salesforce.

 

Let’s embark on this journey of reinvention together, updating our approaches to ensure our students have the skills they need to thrive in a dynamic marketplace.

 

Can we be catalysts for transformation? 

 

WHY ATTEND?
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Take away

tips, tactics and tools.  

 

Every session has a tangible takeaway for participants. From lesson plans to templates, step-by-step guides to 3rd party tools. You will be able to use what you have learned the next day.

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Network

with your tribe. 

 

 

Everyone in attendance will be a passionate advocate of the sales profession in industry or academia. All will be keen to share and exchange ideas to help reinvigorate interest and enthusiasm in sales with institutions and students.

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Connect

with potential partners. 

 

Whether you arrive with a plan or a new idea takes seed through your Symposium experience, you will be connected with potential partners and suppliers that can help you bring those ideas to fruition.

Details
Keynotes

World-class sales educators and executives take the stage for our Opening and Closing keynote presentations. 

Sessions

Each one is designed to give you a take-home tool that you can use as soon as you shut down your video.

Panels

Peers and pros

tell it like it is.

DETAILS TO COME

2024 SCHEDULE 
(2025 CALL FOR PROPOSALS OPEN NOW)

DAY ONE | JUNE 5TH | JACK ASTOR'S
310 West Hunt Club Rd Ottawa , Ontario, K2E 0B7

7:00pm - 9:00pm  
Fireside Chat with Dr. John Milloy
The Politics of Selling

DAY TWO | JUNE 6TH | ALGONQUIN COLLEGE BUILDING C - NAWAPON ROOM
1385 Woodroffe Ave, Nepean, ON K2G 1V8

8:00am - 8:45am  
Registration and Continental Breakfast

9:00am - 9:50am  
Opening Keynote: Arun Shastri
Global AI Leader at ZS AI Innovation Lab

10:00am - 10:50am  
Session #1: Leveraging Design Thinking and Innovation in Sales | Simone Moreau-Rodgers - Sales & Marketing Professor and Entrepreneurship Coach

10:50am - 11:10am 
COFFEE BREAK

11:10am - 12:00pm  
Session #2: The 5 Re's to Redesign Sales| Karen Kelly - Sales Trainer, Host of K2 Sales Podcast and Women Sales Pro

12:00pm - 1:00pm 
LUNCH
Sponsored by Stukent

Optional tours of Algonquin Entrepreneurship
DARE District

1:00pm - 1:50pm
Panel Discussion #1|Erik McCluskey - Regional Vice President, Fastenal , Tamey McIntosh - COO, BrAIyt.ai, Mike Badour - General Manager ERP Project & CRM Delivery, Canada Post and Nancy Tudorache - Executive Director, CPSA

2:00pm - 2:50pm  
Session #3: Sales Hackathon| Hands-on activity that you can use in your classroom

2:50pm - 3:10pm 
COFFEE BREAK
Optional Demo with Sim u Sell - Sales Management Simulations

3:10pm - 4:00pm  
Session #4: State of Sales Report| Nancy Tudorache - Executive Director, CPSA

4:00pm - 4:50pm  
Session #5: Creating a Successful Sales and Marketing Competition| Emma Carrique - Regional Recruiter - Central Canada, Fastenal Canada and Terry Peddlesden, M.Ed - Professor, Durham College

5:00pm - 7:30pm 
COCKTAIL PARTY
Sponsored by Fastenal Canada

DAY THREE | JUNE 7TH | ALGONQUIN COLLEGE BUILDING C - NAWAPON ROOM
 

8:00am - 8:45am  
Continental Breakfast

9:00am - 9:50am
Panel Discussion #2|Jeremy Legg - Sales Professor and Coordinator of Business Development & Sales Post Grad, Conestoga College, Ryan McCartney -
 Head of Strategic Partnerships at Uvaro and 
Levi Gruwell - VP of Sales at Stukent

10:00am - 10:50am  
Session #6: Investigating U.S. Sales Competitions|
Blake Neilson PhD - Associate Professor, Department of Professional Sales at Weber State University, David Michael Moulton - Faculty of Commerce and Business Administration at Douglas College

10:50am - 11:10am 
COFFEE BREAK

11:10am - 12:00pm  
Closing Keynote: Nancy Dewar
Master Executive Leadership Coach, Professional Development, TED Speaker, Author and Professor

12:00pm  
Closing Remarks and Lunch Before You Go

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EVENT VENUE

Conestoga College - The Foundry

96 Grand Avenue South,

Cambridge, Ontario

LOCATION DETAILS 2025

Wednesday, June 4th

Fireside Chat

DETAILS TO COME

Thursday, June 5th and

Friday, June 6th

Symposium  Sessions


Conestoga College - The Foundry

96 Grand Avenue South,

Cambridge, Ontario

N1S 2L9

 

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HOTEL 

The Laundry Rooms

Gaslight District

15 Glebe Street

Cambridge, Ontario

Sponsors
 2025 SYMPOSIUM PARTNERS 

GOLD PARTNERS

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SILVER PARTNER

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IN-KIND PARTNER

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PRESENTED BY

SCHOOLS THAT SUPPORT CSES

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Canadian Sales Educators Symposium 2025
June 4th, 5th and 6th, 2025

$199 per person

Hosted at Conestoga College
Cambridge, Ontario
REGISTRATION OPENS JAN 6, 2025
Register
Contact

QUESTIONS?

Contact the Symposium Co-directors

 

Rose Mastnak

Conestoga College

rmastnak@conestogac.on.ca

Patrick Charlton

Algonquin College School of Business

charltp@algonquincollege.com

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