Canadian Sales Educators Symposium 2025
June 4th, 5th and 6th, 2025
$199 per person
Hosted at Conestoga College
Cambridge, Ontario
ABOUT THE SYMPOSIUM
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Limited Seats
Practical
Takeways
Keynotes
Panel Discussions
Breakout Sessions
The Canadian Sales Educators Symposium is a one-of-a-kind experience that brings educators and industry together to exchange ideas on the trends, technology and techniques to enhance sales education.
Our goal is to help post-secondary educators of all experience levels improve their ability to teach sales and deliver strong, relevant, accredited sales curriculum, cultivating a knowledge and respect for the modern craft of professional selling.
This year's theme is ReINVENT SALES.
In today’s fast-changing sales environment, it’s crucial that we embrace the idea of reinvention in our approach to sales education. This year’s symposium is a unique opportunity to challenge traditional methods and explore innovative strategies that empower both educators and students.
Embracing technology is paramount, as is fostering a culture of continuous learning. Flexibility in work arrangements, purpose-driven selling, and ethical practices, creating diverse and inclusive environments, and providing transparent career progression pathways are all part of the journey of nurturing a dynamic and forward-thinking salesforce.
Let’s embark on this journey of reinvention together, updating our approaches to ensure our students have the skills they need to thrive in a dynamic marketplace.
Can we be catalysts for transformation?
WHY ATTEND?
Take away
tips, tactics and tools.
Every session has a tangible takeaway for participants. From lesson plans to templates, step-by-step guides to 3rd party tools. You will be able to use what you have learned the next day.
Network
with your tribe.
Everyone in attendance will be a passionate advocate of the sales profession in industry or academia. All will be keen to share and exchange ideas to help reinvigorate interest and enthusiasm in sales with institutions and students.
Connect
with potential partners.
Whether you arrive with a plan or a new idea takes seed through your Symposium experience, you will be connected with potential partners and suppliers that can help you bring those ideas to fruition.
2024 SCHEDULE
(2025 CALL FOR PROPOSALS OPEN NOW)
DAY ONE | JUNE 5TH | JACK ASTOR'S
310 West Hunt Club Rd Ottawa , Ontario, K2E 0B7
7:00pm - 9:00pm
Fireside Chat with Dr. John Milloy
The Politics of Selling
DAY TWO | JUNE 6TH | ALGONQUIN COLLEGE BUILDING C - NAWAPON ROOM
1385 Woodroffe Ave, Nepean, ON K2G 1V8
8:00am - 8:45am
Registration and Continental Breakfast
9:00am - 9:50am
Opening Keynote: Arun Shastri
Global AI Leader at ZS AI Innovation Lab
10:00am - 10:50am
Session #1: Leveraging Design Thinking and Innovation in Sales | Simone Moreau-Rodgers - Sales & Marketing Professor and Entrepreneurship Coach
10:50am - 11:10am
COFFEE BREAK
11:10am - 12:00pm
Session #2: The 5 Re's to Redesign Sales| Karen Kelly - Sales Trainer, Host of K2 Sales Podcast and Women Sales Pro
12:00pm - 1:00pm
LUNCH
Sponsored by Stukent
Optional tours of Algonquin Entrepreneurship
DARE District
1:00pm - 1:50pm
Panel Discussion #1|Erik McCluskey - Regional Vice President, Fastenal , Tamey McIntosh - COO, BrAIyt.ai, Mike Badour - General Manager ERP Project & CRM Delivery, Canada Post and Nancy Tudorache - Executive Director, CPSA
2:00pm - 2:50pm
Session #3: Sales Hackathon| Hands-on activity that you can use in your classroom
2:50pm - 3:10pm
COFFEE BREAK
Optional Demo with Sim u Sell - Sales Management Simulations
3:10pm - 4:00pm
Session #4: State of Sales Report| Nancy Tudorache - Executive Director, CPSA
4:00pm - 4:50pm
Session #5: Creating a Successful Sales and Marketing Competition| Emma Carrique - Regional Recruiter - Central Canada, Fastenal Canada and Terry Peddlesden, M.Ed - Professor, Durham College
5:00pm - 7:30pm
COCKTAIL PARTY
Sponsored by Fastenal Canada
DAY THREE | JUNE 7TH | ALGONQUIN COLLEGE BUILDING C - NAWAPON ROOM
8:00am - 8:45am
Continental Breakfast
9:00am - 9:50am
Panel Discussion #2|Jeremy Legg - Sales Professor and Coordinator of Business Development & Sales Post Grad, Conestoga College, Ryan McCartney - Head of Strategic Partnerships at Uvaro and
Levi Gruwell - VP of Sales at Stukent
10:00am - 10:50am
Session #6: Investigating U.S. Sales Competitions|
Blake Neilson PhD - Associate Professor, Department of Professional Sales at Weber State University, David Michael Moulton - Faculty of Commerce and Business Administration at Douglas College
10:50am - 11:10am
COFFEE BREAK
11:10am - 12:00pm
Closing Keynote: Nancy Dewar
Master Executive Leadership Coach, Professional Development, TED Speaker, Author and Professor
12:00pm
Closing Remarks and Lunch Before You Go
EVENT VENUE
Conestoga College - The Foundry
96 Grand Avenue South,
Cambridge, Ontario
LOCATION DETAILS 2025
Wednesday, June 4th
Fireside Chat
DETAILS TO COME
Thursday, June 5th and
Friday, June 6th
Symposium Sessions
Conestoga College - The Foundry
96 Grand Avenue South,
Cambridge, Ontario
N1S 2L9
HOTEL
The Laundry Rooms
Gaslight District
15 Glebe Street
Cambridge, Ontario
2025 SYMPOSIUM PARTNERS
GOLD PARTNERS
SILVER PARTNER
IN-KIND PARTNER
PRESENTED BY
SCHOOLS THAT SUPPORT CSES
Canadian Sales Educators Symposium 2025
June 4th, 5th and 6th, 2025
$199 per person
Hosted at Conestoga College
Cambridge, Ontario
QUESTIONS?
Contact the Symposium Co-directors
Rose Mastnak
Conestoga College
Patrick Charlton
Algonquin College School of Business